During our time at our previous agency, after redefining their global proposition as “Live With Philips Hue,” we were brought on board to launch their new security range—a first in the market. Using social listening and consumer journey mapping, we uncovered that users craved positive, jargon-free messaging. That insight shaped the Bright Home Security platform, positioning Philips Hue as a next-generation, empowering home security solution. We then rolled out a 360 campaign, “This is life with Bright Home Security,” blending inspiring films and localised digital content to highlight real-life moments and the product’s tangible benefits.